Behavioral Finance

Good financial decisions extend well beyond where and how to invest. Signet can play a vital role in helping you make informed decisions, implement solutions, and stay on track to achieve your goals.

Quality advisors really show their value during the most trying times, when the headlines turn negative and investors lose confidence. This is when it gets difficult for investors, and history has shown this often ends in ill-fated attempts to time markets, abruptly change strategies, or rely on gut-instinct. It is human nature to act upon emotions and this can lead to irrational decision making. As fiduciaries, we believe it is our job to educate and guide clients when they are confronted with these panic-stricken situations. We help clients maintain composure by staying focused on long-term economic and market expectations.


  • Reviewing and adjusting your investments through all your life stages
  • Offering a balanced perspective
  • Helping you stay on track to achieve your goals, as markets go up and down
  • Assessing and maintaining an appropriate level of risk for your unique circumstances
  • Communicating regularly

Are you working with a comprehensive wealth manager who does more than just manage investment portfolios and is capable of implementing sound financial planning decisions?

Behavioral finance integrates findings from psychology and economics into the study of human behavior. We use this research to help clients avoid emotional decision errors. We coach clients to maintain their composure and improve their standard of living through better decision making.